Japanese carmaker Honda re-stomping China's car market by introducing their sedan Li Nian S1. This car has just introduced today and will target young people of China as a market.
The car shown at the event China (Guangzhou) International Automobile Exhibition which recently took place is the first model who will wear the brand Honda Guangqi. Brand was adopted at other Honda brand in China as the fruit of their collaboration with local companies.
Previously, cars that will be distributed to the market in 2011 was known as the Li Nian, and now turned into Li Nian S1. While the compact sedan will also have another name Everus.
And since the target market is young buyers, it is no wonder that Li Nian design lines S1 made dynamic and fresh. As for the kitchen runway, like detikOto quotation from the official website on Monday (20/12/2010), Li Nian S1 will take the platform of the Honda Small Car and two engine options will apply the 1.3-liter engine and 1.5 liters.
The birth of the latest car from Honda that also has established plans for expansion into the plains of China's Honda car market increasingly enlarged.
While for 2011, along with the birth of Li Nian S1, Honda was confident would be able to grow its sales by 12 percent to 730,000 units figure.
Honda sales in China during the year 2010 this figure is expected to exceed 650,000 units, higher than the targets they set in 630,000 unit rate. And the best-selling car in China is the SUV Honda CR-V.
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